01Meet Annie

I left China – and I stayed in Germany.

Twenty years ago I opened doors for guests as a door attendant at a five-star hotel. Today I build businesses between China and Germany and help people open the door to a new life here. I know how hard it is to leave the familiar behind – and what it takes to stay.

LinkedIn →
Annie in her office in Munich

02My path

Step by step, between China and Germany.

  1. 2006IHG Hotels & ResortsDoor attendant at a five-star hotel – where customer focus became second nature
  2. 2009BMW dealer groupHead of customer relationship management; first learned and practised the German way of working: reliable and true to one’s word
  3. 2011Between China and GermanyIn Germany every year since, for work and family – growing ever closer to both cultures
  4. 2012WEDO ConsultingPartner; built the Beijing office and team from scratch – my first taste of entrepreneurship
  5. 2017P3 GroupSenior Director and member of the China board; opened up new clients, markets and business lines
  6. 2021MunichLearned the difference between visiting and settling – starting over in Germany myself
  7. 2023MHP (Porsche Group)Senior Director Global Business Development; based in Germany, helping Chinese companies go global

Education: BBA, Beijing Foreign Studies University · MBA, Brest Business School (France)

03I found Annie Sino-German

Annie Thing
Is Possible.

Southwest ChinaBeijingShenzhenShanghaiMunich
40+countries visited
20years China–Germany
2025founded

“Anything is possible” has never been a slogan for me.

From a small town in southwest China to Beijing, Shenzhen, Shanghai and Munich; a bachelor’s and an MBA while working full time; from a hotel entrance to global companies such as BMW, Airbus and Porsche. More than 40 countries – and one conviction: my life has no limits.

For years I chased more: higher positions, a bigger world, more wealth. Munich changed me: for the first time I felt this is enough – with what I have and with who I am. That is exactly why I want to give back.

In June 2025 I founded Annie Sino-German Consulting – a trustworthy bridge between China and Germany.

As chance would have it, that bridge leads first to healthcare.

04Why healthcare

Two personal experiences – and a thorough check.

Annie in a hospital corridor, people rushing pastIn Germany
It is not hospitals that are missing, but hands.

In my second year in Germany, a woman close to me died at almost a hundred. In her final weeks I felt first-hand how much depends on there being enough nurses.

A long queue of nursing graduates in a hospital lobby, waiting to hand in their applicationsIn China
Strong graduates – but no secure positions.

My cousin’s wife works in a Chinese hospital. At some schools more than a thousand nurses graduate every year, fewer than a third find a hospital job – and even there, not every position is secure.

Recognition, visa and legal protection – each with a tickThe check
The pathway is clearly regulated.
  • Chinese nursing qualifications can be recognised in Germany
  • German missions in China have dedicated procedures for nurses
  • Working hours, pay and rights are protected by law

05Why we built a community

Three phases in which staff can be lost.

Talking to Chinese healthcare professionals in Germany, we found three hurdles. Each one is a retention risk.

  1. 01In China
    Overwhelmed by information

    Before departure

    Information in China and Germany is opaque, and so are some agencies’ fees. Faced with so much conflicting information, people feel powerless.

  2. 02In Germany
    Language and bureaucracy

    The first year

    Language, culture, daily life: the most critical time for retention.

  3. 03Long term
    Law, tax, finance

    Settling in

    Law, tax, finance: without reliable support, people never quite arrive.

Helping people come is not enough. We help them stay.

That is why we built the community. Four principles hold it up – and everything we do.

Annie Sino-German CommunitySo that people stay
Honest and reliableA person’s good name rests on honesty. I say what I think and do what I say. What is on this website is also in the contract.
Transparent and fairInformation and costs are open to both sides. I stand independently between provider and professional and favour neither side.
Open communicationMoving changes a whole life. Every decision should be made with full information – on both sides.
Long termI want to put down roots in this field and do this work until I retire.
Anything is possible – but not alone.
More about the community →

Let’s talk.

Whether you are a provider looking to hire and keep staff, or a healthcare professional yourself: I look forward to hearing from you.

For providers → For nurses →
LinkedIn →Annie Yukun Liao