Founder Stories | WHY · HOW · WHAT

01

WHY

Why I Started

Part 01 · 14 November 2025

A Natural Next Step

How family, professional experience and the decision to start a business came together

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Part 02 · 14 December 2025

Anything Is Possible

From hotel door attendant to founder: what possibility has taught me, and why achievement needs a sustainable way of working.

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Part 03 · 14 January 2026

Munich Changed Me

Slowing down helped me rethink growth, define what is enough and become clearer about the company I want to build.

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Part 04 · 14 February 2026

Building Bridges for Sino-German Collaboration

Connecting two markets means understanding different business practices, expectations and rhythms, then building lasting cooperation.

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02

HOW

How I Built the Company

Part 05 · 14 March 2026

Choosing Annie Red

Choosing a brand colour taught me to make decisions as a founder and take responsibility for what the company expresses.

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Part 06 · 14 April 2026

The Values Behind the Logo

From the letter A to its bridge structure, the logo gives visible form to identity, trust, insight and connection.

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Part 07 · 14 May 2026

Strategic Positioning: Focus and Choice

Putting experience where it matters most: recognising opportunities, connecting partners and turning agreement into action.

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Part 08 · 14 June 2026

Registering Companies in China and Germany

Two company registrations changed how I understand pace, procedures and the coordination cross-border collaboration needs.

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03

WHAT

What We Stand For

Part 09 · 14 July 2026

Learning to Say No

Experience shapes the projects I accept: understanding the problem, assessing the conditions and deciding where commitment adds value.

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Part 10 · 14 August 2026

How I Make the Seemingly Impossible Possible

Sound decisions, coordination through complexity and continued attention to outcomes help ideas become practical progress.

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Part 11 · 14 September 2026

How I Work: Approach and Boundaries

Clear objectives, appropriate autonomy and transparent communication create room for independent judgement and shared responsibility.

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Part 12 · 14 October 2026

The Partners I Hope to Work With

Integrity, responsibility, long-term commitment and mutual benefit guide the partnerships I want to build.

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